我們的思考總是跳脫框架
擁抱創意的無限可能
We pride ourselves on thinking outside the box,
and strive to maximise our creative potential.

公司簡介

Noir Creative / Noir Plus 成立於二〇一一年,是一間全方位的品牌規劃公司,我們的服務內容包括:品牌識別設計、市場營銷企劃、包裝設計、網站設計、藝術指導與各式形象推廣。Noir Creative / Noir Plus 迄今完成了不少優秀作品,並與許多優秀的企業品牌一同合作。目前已合作的企業與品牌客戶已超過45個,產業橫跨電子產品,餐飲業,時尚品牌,運動品牌,兒童品牌,教育及政府單位等。我們對品牌充滿熱情與好奇心,在這領域之中永遠有學習不完的新知。因此我們持續觀察品牌相關趨勢,從商業模式、品牌與行銷、創意設計、電子商務等範疇,並將所見所聞的觀點,致力於協助品牌不斷創新。

創辦人與創意總監

Kenny畢業及進修於香港浸會大學傳播文化( 傳理系)及香港公開大學市場學系,擁有豐富管理及培訓經驗。近年深受香港及中國品牌需要用整合策略思維與更具國際視野的形象塑造,因此創立了Noir Creative / Noir Plus 品牌發展公司。Kenny個性愛玩極具創作力,所以往往能帶給客戶新鮮感,豐富的品牌策劃經驗令他擅長消費者洞察及行銷策略企劃。Kenny認為品牌就像人,隨着時間及環境轉變,由本質根基延伸出千變萬化的可能性;而品牌策略與企劃就是要找出人的獨特之處亦將轉化為文字或產品,讓品牌價值更易於傳遞。

COMPANY PROFILE

Founded in 2011, Noir Creative / Noir Plus is a comprehensive branding company offering a broad spectrum of professional services, which include brand identity development, marketing, packaging design, website design, artistic direction and brand promotion. Having had the honour of working with an exceptional list of clientele, Noir Creative / Noir Plus has built a portfolio of outstanding works for more than 45 top-notch companies, some of which are major players of different industries such as electronics, restaurants, fashion, sports, kid-focused businesses, education and government organisations.

Driven by our strong passion for strategic branding and a perpetual curiosity to seek new knowledge within this constantly evolving field, we work tirelessly to stay on top of every brand-related trend, and are proficient in areas such as business model, branding and marketing, creative design and e-commerce. We endeavour to deliver authentic insights that lay the foundation for a transformational strategy to help brands strive for continual innovation and excellence.

FOUNDER & CREATIVE DIRECTOR

Graduated from Hong Kong Baptist University and The Open University of Hong Kong with a higher education background in both communication studies and marketing, Kenny puts himself on the map of brand planning by utilising his extensive experience in management, training, and strategic branding. He founded Noir Creative / Noir Plus in response to the increasing need for integrated strategic thinking and global branding seen among many Hong Kong and Chinese brands, providing valuable insights into consumer behaviour to help each brand establish a marketing plan that actually works. His fun-loving nature and remarkable creativity always inject a dose of novelty into the entire customer experience.

Every brand evolves over time to adapt to the rapidly changing business climate. He believes that identifying what sets a brand apart from its competitors and then translating it into its brand message and products will not only strengthen the brand’s identity, but will also help the brand successfully navigate through the changing markets and effectively communicating its brand values.

OUR CLIENT

KONT KNOT
TINDA & FRIENDS
M.INT
BYZOE BAKERY
BRILLIANT MILE
CHA FAN
NEITH (I.T)
MOSCHINO
CATCH
JUICERY
RABEANCO
NOHO
MDX
P2 UNITED
DANCE UNION
MASGURU
SINAHO
ALL POWER
HONG KONG JOCKEY CLUB 香港賽馬會
FASA 香港消房及救護學院
ITACHO SUSHI 板長壽司
OPAL 澳寶
OCTOPUS 八達通

 

TAI CHA FAN
CRAZYTAIL
ANU
WAIWAIWAI
J DE BOMB
MIND ONE EDUCATION
BABY CAFE
MONSTER SUSHI
J.E.T.
J.INNOVATION LTD.
PINO ALIPRANDINI
SAINT DRAGON
MITICO
THE LAB
CASA SISS
MEGA
PRIMAI
ROYAL CAFE 御港
GINGKO HOUSE 銀杏館
ICAPT 心瑜軒
HOUDAI TATSUJIN 放題達人
HOMEY 融莊
SRDC 香港弱能兒童護助會