DISCOVER INSIGHT
透過企業訪談、工作坊、競爭者與趨勢研究分析，如同健檢般為品牌作全面檢視，增加企業內部的執行性和向心力，共同找出品牌的潛在問題與發展的可能性。
A comprehensive review of the brand through corporate interviews, workshops, competitor research and trend analysis to improve efficiency of execution, enhance corporate coherence, identify potential problems and explore brand development strategies.
I 企業探訪 Visiting Corporate
– 企業深度訪談 In-depth Interview
– 商業模式聚焦 Business Model
– 組織共識 Consensus Within Organisation
II 品牌資產檢視 Reviewing Brand Assets
– 行銷溝通 Marketing Communication
– 視覺溝通 Visual Communication
– 品牌內化 Brand Internalisation
III 消費者研究 Consumer Research
– 客戶資料分析 Customer Data Analysis
– 焦點訪談 Focused Interview
– 線上問卷調查 Online Survey
IV 市場研究 Market Research
– 競爭者分析 Competitor Analysis
– 產業趨勢分析 Industry Trends
– 市場區隔 Market Segmentation
DEVELOP STRATEGY
彙整品牌和探索跨產業的研究資料，為品牌找到清楚並具區隔性的市場定位，賦予獨特且印象深刻的故事，用消費者易於理解的溝通方式來開展一系列的品牌策略與步驟。
Re-organise the brand and examine cross-industry research data, construct a differentiated market positioning strategy, create a unique and impressive story for the brand, and implement a series of strategies and measures in a consumer-friendly way.
I 品牌定位策略 Brand Positioning
– 建立願景價值 Brand Value
– 挖掘企業DNA Corporate Culture
– 市場與消費者 Market & Consumer
II 品牌溝通策略 Communication Strategy
– 品牌宣言 Vision Statement
– 中英文名命名 Brand Name
– 品牌故事撰寫 Brand Story
III 品牌架構表 Brand Structure
– 產品層級分類 Hierarchical Classification
– 產品系列命名 Product Naming
– 產品特色建議 Product Features
IV 品牌方針運用 Policy Application
– 品牌視覺風格 Visual Style
– 行銷溝通準則 Marketing Communication Guidelines
– 行銷媒體建議 Media Recommendations
DESIGN EXECUTION
一個好的故事必須有強而有力的視覺來協助展現，我們提供一站式的視覺設計服務，讓您的品牌展現絕佳的一致性，包括企業識別、商空規劃、網站、攝影與影片製作等。
Even the best story needs a good set of powerful visual aids to inspire the audience. We offer a variety of one-stop visual design services to help maintain brand consistency, including corporate identity development, commercial space planning, website design, photography and video production.
I 品牌識別系統 Corporate Identity
– 商標設計與規範 Logo & Grid
– 基本應用設計 Basic Application Design
– 企業紀念品 Corporate Gifts
II 設計延展 Visual System
– 包裝設計 Packaging
– 形象海報設計 Brand Poster
– 展場設計 Exhibition Design
– 其他 Others
III 品牌溝通設計 Visual Communication
– 視覺創意拍攝 Creative Photography
– 品牌網站 Website
– 形象影片 Promotion Video
IV 商業空間規劃
– 品牌視覺應用 Visual Application
– 室內空間設計 Interior Design
– 裝潢施工整合
DELIVER VALUE
我們深信持續的品牌價值傳遞，是品牌成功的唯一之道。我們將協助企業完成品牌內化，讓所有人都能成為品牌的代言人。也為品牌規劃行銷目標，持續且深入地與消費者溝通。
Effectively communicating brand value is crucial to any business’s success. In addition to helping companies to work on brand internalisation to ensure all employees can fit in the role of a brand ambassador, we also establish marketing goals and initiate continuous communication with customers.
I 品牌規範 Guideline
– 品牌規範手冊 CIS Booklet
– 代理商簡要 Agencies
II 品牌內化 Brand Internalisation
– 品牌導入 Introducing Brand
– 品牌教育訓練 Training
– 品牌定期顧問 Regular Consultation
III 行銷傳播計畫 Marketing Communication
– 年度行銷企劃 Yearly Plan
– 行銷媒體購買 Marketing Media
– 行銷素材製作 Production of Materials
IV 銷售應用 Sales Application
– 店面空間應用 In-store Space
– 電子商店展示 Online Store
– 跨境電商銷售 Cross-border E-commerce