year
2019
about
Brilliant is a fashion boutique which mainly sells women’s clothing. As Brilliant has several stores in Hong Kong, the aim of the rebranding is to increase brand unity. The main colour is teal that represents elegance and intellectual in women while the light yellow represents vitality. The logo is a hanger with a small letter ‘b’ so the smooth and curved outline matches the line drawing illustration.
Brilliant是主要售賣女性服飾的時裝店，是次品牌重塑主要為提高品牌的統一性，使顧客能一眼辨認出Brilliant的不同分店。品牌主色調為藍綠色，代表女性優雅與知性的一面；並以鵝黃色作點綴，呈現年輕與活力感。 商標以簡單的線條勾畫出一個如衣架般的小楷’b’，代表Brilliant及時裝店；配以簡約利落的插畫，加強品牌的獨特性。
client
Brilliant Mile
